The Rise of Agentic Commerce

We are witnessing a paradigm shift. For the last 20 years, e-commerce has been optimized for human eyeballs. We spent billions on UI design, A/B testing button colors, and optimizing page load speeds for mobile devices.

But the next billion users aren't humans. They are AI Agents.

The Problem with "Human" Commerce

When you ask ChatGPT to "find me a flight to Tokyo", it currently has to:

1. Search Google.
2. Click on a link (Expedia, Kayak, etc.).
3. Try to parse the HTML (which is full of ads and popups).
4. Hallucinate a booking form interaction.

It's fragile, slow, and often fails.

Enter UCP (Universal Commerce Protocol)

UCP flips the script. Instead of Agents trying to "read" human websites, Merchants publish a structured "manifest" of their inventory and capabilities.

"I sell flights. Here is my API to search. Here is my API to book. Here is my API to pay."

This allows Agents to interact with commerce directly, deterministically, and securely.

What's Next?

We believe that by the end of 2025, over 10% of digital transactions will be initiated by an AI Agent. Are you ready?